Mobility-as-a-Service applications

Join me in this workshop to review the digital experience of leading brands in Mobility-as-a-Service (MaaS). In this session, we will use Miro to guide the team discussion, collect insights & feedback from group interactions, and will work in teams to examine digital products offered by innovative MaaS platforms. We will identify the key features of selected MaaS applications, differentiate their unique selling components, and discuss how their respective value propositions could be improved by leveraging novel technologies & business strategies, with a focus on customer-centricity & data-driven experience design. I look forward to greeting you at the event!