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SWOT Analysis Retail industry

Case presented in the program Digital Strategies for Business Transformation led by Prof. David Rogers, Academic Director at Columbia Business School

In this brief, yet comprehensive analysis, strengths, weaknesses, opportunities, and threats of the retail industry are identified. Relevant examples to support each section are included describing the unique business challenges and opportunities in this industry. This analysis enables a closer look & understanding of digital transformation trends and their impact on this sector.

Some strengths in retail include personalization, cloud computing, and platform business models. Among the weaknesses in this industry, we find passive engagement with customers, slow adoption of certain technologies, and legacy IT infrastructures.

Digital SWOT Analysis_Retail Industry.pdf

Ethical Compliance Disclosure: The content presented in this report is independently & privately organized by the author and does not represent or endorse any organization or affiliation. The views presented are exclusive to the author.

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