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Nanichi Atabey originates from the native Taino (Arawakan) language of the Greater Antilles in the Caribbean and means "my dear/my heart/my beloved" and "mother goddess & creator/Mother Earth". These words inspire the purpose of this startup to support organizations & individuals in loving Mother Earth by protecting endemic species in vulnerable ecosystems around the world & offsetting CO2 emissions, by leveraging VR games & Web3 customer loyalty programs.