About

12+ years of cumulative professional practice as a digital product manager, researcher & project manager, working with leading global brands, research institutions, startups, NGOs, and small & medium-sized enterprises.

Experienced project lead consulting clients across multiple industries, including SaaS, retail, banking, education & professional services.

Extensive digital experience portfolio across various use cases, incl. digital product management, customer loyalty programs, human-centered AI product design, employee experience, IoT service design, Web3/NFTs, metaverse/VR and AR experiences, behavioral economics principles in product design.

Adaptive & transformational leader: team coach working with multi-disciplinary & international teams across different business functions, incl. digital products, marketing, software development, and sales.

Broad professional network in Zurich/Switzerland with leaders across different industries, e.g., SwissMBAs, ZVG, Green FinTech Network, EMBA UZH, CVA.

EMBA Candidate (University of Zürich 2025-2026, Switzerland) focusing on digital transformation & B2B sales strategies & PhD (University of Hohenheim 2014-2019, Germany) specializing in technology acceptance & risk perception. 

Certified in Digital Innovation & Business Strategies from Columbia University and Strategy Execution from Harvard Business School; trained in Human-Computer Interaction for User Experience Design from Massachusetts Institute of Technology.

Committed to designing human-centered digital experiences, innovating business models, solving complex problems, and creating customer-centric solutions that generate business advantage.

PMP® DASSM® PMI-OTI™

1. • • • • 1. Human-centered/ethical AI, retail, consumer goods, e-commerce

           2. Generative AI product discovery, use cases & business opportunities, business consulting

           3. Generative AI in product management life cycle, business consulting

           4. Conversational AI, consulting/professional services, e-commerce

           5. IoT product & service design, retail & IT services

           6. Emerging sustainability products & services, futures design/strategic foresight, business consulting

           7. Web3 & sustainability use cases identification

           8. Metaverse & ESG opportunities, global multi-channel bank insurer

           9. Product management workshop: vision, roadmap, and customer experience, ICT & energy management sector

           10. 3D/VR events, learning & development/education & arts

           11. Augmented reality try-on strategies, retail, e-commerce

           12. Mobility-as-a-Service platforms, transportation, e-commerce

           13. CX, SEO & improvement of online sales, telecom/ICT, e-commerce

           14. Futures design/strategic foresight, banking, financial services & insurance

           15. Applied behavioral economics principles, sustainable shopping/retail, consumer goods

           16. Self-service automation/employee experience, a leading Norwegian seafood company

           17. NFT/Web3 business concepts, retail, e-commerce

           18. 3D/VR wellness app experience review, digital health

           19. Sustainable eating, food & beverage, e-commerce

           20. Gamified experience, learning & development/education

           21. Enhancement of UX loyalty program in mobile app, a world leader in travel retail, e-commerce

           22. NFT/Web3 startup for ESG Investing/carbon offsetting via blockchain, consulting

           23. Employee experience framework, learning & development

           24. Phygital experiences/interactive displays, retail, luxury goods, e-commerce

           25. Customer loyalty, food & beverage, retail, e-commerce

           26. End-to-end experience design (total experience), electronics multinational corporation

           27. Enterprise innovation/design operations, IT services

           28. User research governance/design operations, airline/tourism/hospitality

           29. Drone delivery, e-commerce/retail, consumer goods

           30. Education & professional training with AI, learning & development

           31. Wealth managers DX opportunities, leading multinational investment bank and financial services company

           32. No-code software development, business operations/consulting

           33. Additional projects: implementing industry best practices for executing usability tests, field visits, user interviews, analyzing qualitative data, and using the lean UX canvas for strategic UX research tasks definition