Projects Led
Projects Led
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Web3 Startup
Play for the Planet!
Play for the Planet!
Earn Rewards with NextGen VR & Web3 Sustainability Games
Nanichi Atabey originates from the native Taino (Arawakan) language of the Greater Antilles in the Caribbean and means "my dear/my heart/my beloved" and "mother goddess & creator/Mother Earth". These words inspire the purpose of this startup to support organizations & individuals in loving Mother Earth by protecting endemic species in vulnerable ecosystems around the world & offsetting CO2 emissions, by leveraging VR games & Web3 customer loyalty programs.
A Selection of Products & projects ordered by industry
A Selection of Products & projects ordered by industry
1. Banking
o Global multi-channel bank insurer (metaverse & ESG opportunities)
o Leading multinational investment bank and financial services company (wealth managers DX opportunities)
2. Pharma & healthcare
o Employee experience/self-service, operational improvement & process automation, KPIs for internal employee service
o Implementing industry best practices for executing usability tests, field visits, user interviews, analyzing qualitative data, and using the lean UX canvas for strategic UX research tasks definition
o VR wellness app experience review, digital health
3. Retail/e-commerce
o IoT supermarket experience, human-centered AI
o Customer loyalty, food & beverage
o AR try-on strategies across various companies in consumer goods
o Responsible website for e-shopping with AI, using drones for package delivery
o Mobile app for food delivery
o Smartwatch usability heuristics
o Conversational AI, FAQ chatbot
o Drive digital sales with a loyalty program, mobile app enhancing CX
o Phygital experience reviews
o Design operations for a leading airline company
o NFT business concepts in retail
o Mobility-as-a-Service platforms, transportation
4. Business Consulting
o UX research for website redesign of industry & academia partnership, strategic roadmap & assets: personas, user journey, information architecture
o Generative AI use cases workshop, product discovery/business cases
o Emerging sustainability products & services, futures design/strategic foresight
5. Telecom/ICT
o Improvement of online sales, SEO strategy & CX experience
o Client in ICT & energy provision sector: Product management - vision, roadmap, and customer experience workshop, ICT & energy management sector
6. Biotech
o Enhancing farmers' relationships with brands & adopting digital tools
7. SaaS
o Miro innovation workshops in multi-disciplinary & distributed teams: designing for behavior change, ethical AI IFTF toolkit, designing Google human-centered AI, MR workshop, lean UX canvas, futures design in BFSI
8. Agriculture
o Biogas industry: expert interviews
o Norwegian seafood company (self-service automation/EX, voice of employee)
o Technology feasibility
assessment, VOC, air quality control
o Nutrient recovery from biogas residues
o Air pollutants distribution, database management
9. Training & Research
o Mobile app for upskilling adults using AI
o Mixed reality event in horizon workrooms
o Environmental contest with 100 primary school children in Costa Rica
o Biogas industry: expert interviews
o (User) research: planning to execution
o Drafting proposals & pitching to client
o Stakeholder communication & management: project partners
o Presenting results in conferences: experts
o (Hybrid) project management
o Thought leadership: workshops & authoring articles, presenting at conferences
10. NGOs
Work across different countries, including Costa Rica, USA, Germany, and Switzerland (e.g., SwissMBAs, digitalswitzerland, Challenge:Future)
o Networking, partnerships, stakeholder communication management
o Sponsoring/fundraising management
o Pitching to senior leadership/C-suite
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