A use case of NFTs in the Swiss banking industry: Users can purchase art collectibles without needing cryptocurrencies, reducing access barriers. This concept also combines football's national identity with the promotion of a social cause, supporting young talent girls in football, and does not enter the market focusing primarily on transactional purposes but appealing to goodwill. As part of the user journey, customers acquire & interact with the bank products and services, which helps innovate digital business models. 

The Post has launched the Swiss Crypto Stamp, offering a series of collectibles in both physical as well as NFT formats. This is an example of how a traditional product like stamps can be enhanced with emerging technologies such as blockchain, smart contracts & tokenization. Clients can purchase the NFT stamps with credit cards, eliminating hurdles associated with the creation of a digital wallet; and can trade & showcase their digital art in web3 & social media communities. A smart contract is also generated, providing assurance of item ownership. 

Swiss Crypto Stamp Collection

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This is an interesting phygital concept I found while visiting NYC. It's a bike storage capsule that seems to be mobile. Users can access it by downloading a mobile app and scanning a bar code that opens the doors. This could be a good candidate concept for registering users' identities via blockchain, securing their data and privacy.