About

12+ years of cumulative professional practice as a digital product manager, researcher & project manager, working with leading global brands, research institutions, startups, NGOs, and small & medium-sized enterprises

Experienced project lead consulting clients across multiple industries, incl. SaaS, retail, banking, education & professional services, ag & biotech, pharma & healthcare, a.o.

Extensive digital experience portfolio across various use cases, incl. digital product management, customer loyalty programs, human-centered AI product design, employee experience, IoT service design, Web3/NFTs, metaverse/VR and AR experiences, behavioral economics principles in product design, a.o.

Adaptive & transformational leader: team coach working with multi-disciplinary & international teams across different business functions, incl. digital products, marketing, software development, and sales

Broad professional network in Zurich/Switzerland with leaders across different industries, e.g., SwissMBAs, ZVG, EMBA UZH, CVA & WiW3CH, a.o.

EMBA Candidate (University of Zürich 2024-2026, Switzerland) with a focus on digital transformation & B2B sales strategies & PhD (University of Hohenheim 2014-2019, Germany) with a specialization in technology acceptance & risk perception 

Certified in Digital Innovation & Business Strategies from Columbia University and Strategy Execution from Harvard Business School; trained in Human-Computer Interaction for User Experience Design from Massachusetts Institute of Technology

Committed to designing human-centered digital experiences, innovating business models, solving complex problems, and creating customer-centric solutions that generate business advantage

PMP® DASSM® PMI-OTI™

1. • • • • 1. Human-centered/ethical AI, retail, consumer goods, e-commerce

           2. Generative AI product discovery, use cases & business opportunities, business consulting

           3. Generative AI in product management life cycle, business consulting

           4. Conversational AI, consulting/professional services, e-commerce

           5. IoT product & service design, retail & IT services

           6. Emerging sustainability products & services, futures design/strategic foresight, business consulting

           7. Metaverse & ESG opportunities, global multi-channel bank insurer

           8. Product management workshop: vision, roadmap, and customer experience, ICT & energy management sector

           9. 3D/VR events, learning & development/education & arts

           10. Augmented reality try-on strategies, retail, e-commerce

           11. Mobility-as-a-Service platforms, transportation, e-commerce

           12. CX, SEO & improvement of online sales, telecom/ICT, e-commerce

           13. Futures design/strategic foresight, banking, financial services & insurance

           14. Applied behavioral economics principles, sustainable shopping/retail, consumer goods

           15. Self-service automation/employee experience, a leading Norwegian seafood company

           16. NFT/Web3 business concepts, retail, e-commerce

           17. 3D/VR wellness app experience review, digital health

           18. Sustainable eating, food & beverage, e-commerce

           19. Gamified experience, learning & development/education

           20. Enhancement of UX loyalty program in mobile app, a world leader in travel retail, e-commerce

           21. NFT/Web3 startup for ESG Investing/carbon offsetting via blockchain, consulting

           22. Employee experience framework, learning & development

           23. Phygital experiences/interactive displays, retail, luxury goods, e-commerce

           24. Customer loyalty, food & beverage, retail, e-commerce

           25. End-to-end experience design (total experience), electronics multinational corporation

           26. Enterprise innovation/design operations, IT services

           27. User research governance/design operations, airline/tourism/hospitality

           28. Drone delivery, e-commerce/retail, consumer goods

           29. Education & professional training with AI, learning & development

           30. Wealth managers DX opportunities, leading multinational investment bank and financial services company

           31. No-code software development, business operations/consulting

           32. Additional projects: implementing industry best practices for executing usability tests, field visits, user interviews, analyzing qualitative data, and using the lean UX canvas for strategic UX research tasks definition